Monday, June 5, 2017

Why Does Hockey Work In Nashville?



I have been a hockey fan for well over twenty years. My love for the game was planted and fostered by growing up during a dominant period in perhaps the most hockey rich market in the United States. We love hockey in Michigan and we love our 11-time Stanley Cup champion Detroit Red Wings. Growing up in Michigan in the 90s, it was pretty much impossible to avoid becoming a hockey fan. It’s with that background that I sit here watching game four of the Stanley Cup Final and wonder how the hell Nashville hockey became such a huge thing.

Let’s begin with a very brief history lessons. The Predators came to be as an expansion franchise in 1998. As a reward for their birth they were put in the same division as one of the greatest teams in NHL history (cheap plug for those late 90s Red Wings). They did what most expansion teams do in their first few years, they lost…a lot. The team routinely finished near the bottom of the Western Conference standings until breaking through to make the playoffs in 2004.

From 2004-2016, the team became a regular, if unspectacular participant in the Western Conference playoffs, never advancing out of the second round. Though this time did see them beat the Wings in round one, prompting me to take the picture below as punishment for losing a bet.



All of that mediocrity changed this season where the Preds find themselves just three wins from lifting the Cup at the time of this writing.

On the surface, the Predators seemed to be just the next step in the NHL’s crazy 90s expansion into markets that didn’t give a shit about hockey. Cities like Phoenix, Miami, Tampa, San Jose, and a few more warm weather locales found themselves proud owners of franchises throughout the decade. Most of this expansion was probably spurred by the popularity of the Los Angeles Kings in the early 90s as evidence that hockey can work in the sunshine. Of course the Kings had the greatest player in league history as a massive marketing chip, so that probably helped a little.

I’m sure a large number of people were wondering if hockey could work in the country music capital of the world when the Preds were announced. I’m sure the same people scratched their heads as the team held hockey 101 during games to teach the fans the most basic rules of the game. Then something happened, Nashville became a crazy passionate hockey market without having a super marketable player or ever being a serious Cup contender. People who didn’t know what a blue line or a one timer were years before were now nutso for their team. So why did hockey take off in Nashville the way it never did in Phoenix or the Carolinas?

A friend of mine who lives in Nashville, and is an ultra-annoying Preds fan, gives some of the credit to northern expats who have found their way from places like Minnesota and Michigan to Nashville over the years. While I’m sure this has something to do with it, it doesn’t tell the whole story. There are plenty of Michiganders in Arizona and no one gives a shit about the Coyotes. It can’t simply be a minority of out of towners making all that damn noise.

Could the passion of Nashville’s fanbase be a myth or an overreaction to a team making their first run at the Cup? This is a perfectly valid question, but I think the Cup run this year has simply shone a national spotlight on a hockey market that was already well established. I went to a Wings game in Nashville several years ago, long before this run was a reality, and I was floored by the fans at that game. I swaggered in sporting my winged wheel, fully expecting the Wings fans to outnumber the home town supporters. I have never been more mistaken in my life. That place was loud and rockin’ and full force for their Preds. Those fans have been loud as hell for years.

How about all those celebrities in the stands? Nashville is the country music capital of the world and those singers have miraculously taken to hockey like it was a can of shitty beer or a pickup truck. When I think country music, hockey is definitely the first thing that comes to mind…NOT (I’m in a very 90s state of mind right now). At any game you can find some country superstar in the stands and it seems they have an endless supply of Grammy winners eager to sing the national anthem. Carrie Underwood is at every game and loves hockey so much, she married it! (Good for you, Mike Fisher). Dierks Bentley has been a long time season ticket holder. Aussie supercouple Keith Urban and Nicole Kidman are often clad in ugly yellow and rooting for the home team. Having such a visual celebrity fanbase is a sure fire way to drum up support for your team.   

All of this stuff definitely played a hand in the ascension of hockey in Nashville, but the fire and passion the fans show runs much deeper than all that. Celebrities and random success don’t breed the kind of love you find at any given Preds game. This was not an example of a team coming to a community hungry for a hockey team, they had to learn the sport like a bunch of children. No, this was an example of something odd and unique (two word that could easily be used to describe hockey in Tennessee before 1998) coming to a place that values eccentricity and was ready to love something other than honky-tonks. It didn’t matter that the Preds were something they knew nothing about, they were Nashville’s and that was all that mattered. There is something beautiful in seeing the first generation of a fanbase, the people who had to learn what hockey was so future generations could have an established market.

I used to hate the Preds, mostly because they were division rivals of my Wings, but I have cooled on them since Detroit moved to the Eastern Conference. I am rooting for them now – mostly because fuck the Penguins – and I hope they can get it done for their fans. Nashville will never be Toronto, Montreal, or Detroit, but they have blown away all the other southern expansions teams in terms of fan passion and a Cup would be a perfect reward for that love. Fans who are this yahoo over a team that has never won so much as a division title deserve a winner.

And fuck the Penguins, fuck them for all eternity.